The country is going through an unprecedented crisis, but that won't dampen the spirit of Onam in Kerala. Staying within the limits every Malayali will find a way to celebrate. Be a part of this remarkable spirit. Be on ManoramaOnline.
The pandemic has changed the very nature of Onam celebrations, but it has not lowered the spirit of the annual harvest festival. And people with penchant for wordplay have tweaked the adage to resonate with the changing times: Online Ayum Onam Aghoshikkanam, meaning everybody should celebrate Onam through online. The mandatory Onakkodi (new clothes) purchase, Designing digital pookkalam (floral carpets), performing traditional art forms from their homes, preparing the sadya live and even including the Onam games such as tug-of-war, Onam festivities have taken a virtual turn.
1. INTERNET PENETRATION
Even Karnataka, one of the major IT hubs in the country, has only 42.94% internet penetration.
2. ONLINE SHOPPING
3. ONLINE NEWS READERS
The Indian Readership Survey (IRS) report of 2019-Q4 shows that, Online News reach 25.12% of the people in Kerala, while the Overall India reach is just 12.9%.
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AUDIENCE AGE GROUP
Source: Google Analytics, Percentage calculated based on Total Unique Visitors of 36 Million
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