The country is going through an unprecedented crisis, but that won't dampen the spirit of Onam in Kerala. Staying within the limits every Malayali will find a way to celebrate. Be a part of this remarkable spirit. Be on ManoramaOnline.

  1. Onam Celebrations Go Digital !

    The pandemic has changed the very nature of Onam celebrations, but it has not lowered the spirit of the annual harvest festival. And people with penchant for wordplay have tweaked the adage to resonate with the changing times: Online Ayum Onam Aghoshikkanam, meaning everybody should celebrate Onam through online. The mandatory Onakkodi (new clothes) purchase, Designing digital pookkalam (floral carpets), performing traditional art forms from their homes, preparing the sadya live and even including the Onam games such as tug-of-war, Onam festivities have taken a virtual turn.

  2. THE POWER OF DIGITAL IN KERALA

    1. INTERNET PENETRATION

    Kerala has higher Internet Penetration compared to Overall India.

    Even Karnataka, one of the major IT hubs in the country, has only 42.94% internet penetration.

    SOURCE: IRS 2019-Q4 | *Internet Penetration: Accessed internet in a month.

  3. 2. ONLINE SHOPPING

    Online Shoppers are higher in Kerala compared to Overall India, because of enhanced digital connectivity and the attainment of high level of education.

    SOURCE: IRS 2019-Q4

  4. 3. ONLINE NEWS READERS

    Online News consumption is higher in Kerala, compared to Overall India.

    The Indian Readership Survey (IRS) report of 2019-Q4 shows that, Online News reach 25.12% of the people in Kerala, while the Overall India reach is just 12.9%.

    SOURCE: IRS 2019-Q4

  5. BRAND STRENGTH OF MANORAMAONLINE

    • 36
      Million
      Unique Visitors Per month
    • 296
      Million
      Page Views Per month
    • 141
      Million
      Sessions Per month
    • 6.6
      Minutes per visit
      High Reader Engagement
    • 200+
      Geographies
      Traffic Flow
    • 93%
      Traffic
      Via Mobile Devices
    • 92%
      Malayalies Connected
      Across Globe
    • 60%
      Male
      Audience
    • 40%
      Female
      Audience

    (Source: Google Analytics, Monthly Reach)

  6. GEOGRAPHICAL COVERAGE

    The strength of our worldwide footprint connects you with potential customers across the globe

    Source: Google Analytics, Percentage calculated based on Total Unique Visitors of 36 Million

  7. AUDIENCE AGE GROUP

    • 35-44
      29%
    • 25-34
      22%
    • 45-54
      18%
    • 18-24
      13%
    • 55-64
      10%
    • 65+
      8%

    Source: Google Analytics, Percentage calculated based on Total Unique Visitors of 36 Million

    MALE 60%
    FEMALE 40%

    Source: Google Analytics, Percentage calculated based on Total Unique Visitors of 36 Million

  8. MANORAMAONLINE AUDIENCE' INMARKET TRENDS

    ManoramaOnline audience are more likely to purchase products or services in the specified categories.