The festive season is here, after a two-year lull. Consumer sentiment has revived to pre-Covid levels, offering shoppers a marvellous opportunity to spend and brands an excellent avenue to woo consumers. FMCG, consumer durables and electronics verticals have clocked better-than-expected demand this festive season, which kickstarted with Navratri and continued till Bhaidooj. Major brands expect this momentum to continue till Christmas and New Year.

  1. Decoding Consumer Behaviour - Winning The 2021 Festive Season

    Consumer behaviour is becoming more complex and non-linear and the role of digital platforms is becoming more prominent. Key insights from the playbook “Decoding Consumer behaviour for Winning the 2021 Festive season” co-authored by MMA, GROUPM & AMAZON ADVERTISING:

    50% of the consumers are likely to increase their spend this festive season

    80% of the consumers will be ‘DIGITAL’ influenced

    76% brands will allocate more spends for DIGITAL vs last year

  2. THE POWER OF DIGITAL IN KERALA

    1. INTERNET PENETRATION

    Kerala has higher Internet Penetration compared to Overall India.

    Even Karnataka, one of the major IT hubs in the country, has only 42.94% internet penetration.

    SOURCE: IRS 2019-Q4 | *Internet Penetration: Accessed internet in a month.

  3. 2. ONLINE SHOPPING

    Online Shoppers are higher in Kerala compared to Overall India, because of enhanced digital connectivity and the attainment of high level of education.

    SOURCE: IRS 2019-Q4

  4. 3. ONLINE NEWS READERS

    Online News consumption is higher in Kerala, compared to Overall India.

    The Indian Readership Survey (IRS) report of 2019-Q4 shows that, Online News reach 25.12% of the people in Kerala, while the Overall India reach is just 12.9%.

    SOURCE: IRS 2019-Q4

  5. BRAND STRENGTH OF MANORAMAONLINE

    • 36
      Million
      Unique Visitors Per month
    • 296
      Million
      Page Views Per month
    • 141
      Million
      Sessions Per month
    • 6.6
      Minutes per visit
      High Reader Engagement
    • 200+
      Geographies
      Traffic Flow
    • 93%
      Traffic
      Via Mobile Devices
    • 92%
      Malayalies Connected
      Across Globe
    • 60%
      Male
      Audience
    • 40%
      Female
      Audience

    (Source: Google Analytics, Monthly Reach)

  6. GEOGRAPHICAL COVERAGE

    The strength of our worldwide footprint connects you with potential customers across the globe

    Source: Google Analytics, Percentage calculated based on Total Unique Visitors of 36 Million

  7. AUDIENCE AGE GROUP

    • 35-44
      29%
    • 25-34
      22%
    • 45-54
      18%
    • 18-24
      13%
    • 55-64
      10%
    • 65+
      8%

    Source: Google Analytics, Percentage calculated based on Total Unique Visitors of 36 Million

    MALE 60%
    FEMALE 40%

    Source: Google Analytics, Percentage calculated based on Total Unique Visitors of 36 Million

  8. MANORAMAONLINE AUDIENCE' INMARKET TRENDS

    ManoramaOnline audience are more likely to purchase products or services in the specified categories.

It's reopening season in Kerala.

Schools, colleges, malls, movie halls are all back after the long break.

Make sure your brand is a part of this Christmas and Newyear celebrations when Malayalis celebrate the many new beginnings.