This season, Kerala is eagerly awaiting to celebrate the homecoming of their biggest superstar.
Onam celebrates the homecoming of every Malayali's superhero, the benevolent king Mahabali. When it comes to good times, Malayalis consider the times of the legendary Mahabali to be the gold standard. Malayalis relive those times of prosperity, equality and abundance by celebrating Onam with fervour. It's the time when family budgets have extra provisions, homes are refreshed and long pending shopping wish lists are fulfilled. Thus, Onam truly is the beginning of the great Indian shopping season.
Onam was always the biggest shopping season in Kerala. But this year, the South Indian festival is all set to be one of the biggest shopping seasons in the country as well.
South as a region was always seen as smaller or less flamboyant, with a far less appetite than north. Bigger cities, big business houses, big celebrations are all usually attributed to North India. But that position is observed to be shifting now. It was the evolution of the startup economy that began this change, with cities like Hyderabad, Bengaluru and Thiruvananthapuram riding the tech wave.
Now, South India holds lead positions when it comes to new economy parameters like internet penetration, data usage etc. According to TRAI, Kerala comes a close second in terms of internet density in the country with 87 subscribers per 100 population.
In recent months this emergence has been amplified by the awakening of another south Indian giant - the movie industry. Back-to-back hits like Bahubali, KGF, RRR and Vikram are breaking collection records and are even becoming huge grossers in Hindi speaking states. This emergence of the South is a perfect prelude to the most awaited festival in Kerala, Onam.
An indicator of this trend could be found in the fact that Kerala's favourite Malayalam news portal Manoramaonline bagged gold at the WAN IFRA South Asian Digital Media Awards for the best news website for the third year in a row. The Onam Campaign from Manoramaonline - 'Kerala's Biggest Superstar coming soon' proudly points out this trend to the fraternity, thereby inviting it to become a part of this big festive season by ensuring that its brand is present on Manoramaonline.
1. INTERNET PENETRATION
Even Karnataka, one of the major IT hubs in the country, has only 42.94% internet penetration.
2. ONLINE SHOPPING
3. ONLINE NEWS READERS
The Indian Readership Survey (IRS) report of 2019-Q4 shows that, Online News reach 25.12% of the people in Kerala, while the Overall India reach is just 12.9%.
BRAND STRENGTH OF MANORAMAONLINE
(Source: Google Analytics, Monthly Reach)
The strength of our worldwide footprint connects you with potential customers across the globe
AUDIENCE AGE GROUP
Source: Google Analytics, Percentage calculated based on Total Unique Visitors of 36 Million
ManoramaOnline audience are more likely to purchase products or services in the specified categories.
Kerala is getting ready for a blockbuster season.
When brands break all previous collection records this Onam, make sure yours is one among them. Be on ManoramaOnline.