One of the most celebrated festivals in Kerala, Christmas has always been a season of hope and joy. When Kerala celebrates Christmas with restored hope, make sure your brand is a part of the fervor. Be on ManoramaOnline.
Consumer behaviour is becoming more complex and non-linear and the role of digital platforms is becoming more prominent.
Key insights from the playbook “Decoding Consumer behaviour for Winning the 2023 Festive season” co-authored by MMA, GROUPM & AMAZON ADVERTISING:
50% of the consumers are likely to increase their spend this festive season
80% of the consumers will be ‘DIGITAL’ influenced
76% brands will allocate more spends for DIGITAL vs last year
1. INTERNET PENETRATION
Even Karnataka, one of the major IT hubs in the country, has only 42.94% internet penetration.
2. ONLINE SHOPPING
3. ONLINE NEWS READERS
The Indian Readership Survey (IRS) report of 2019-Q4 shows that, Online News reach 25.12% of the people in Kerala, while the Overall India reach is just 12.9%.
BRAND STRENGTH OF MANORAMAONLINE
(Source: Google Analytics, Monthly Reach)
The strength of our worldwide footprint connects you with potential customers across the globe
AUDIENCE AGE GROUP
Source: Google Analytics, Percentage calculated based on Total Unique Visitors of 36 Million
ManoramaOnline audience are more likely to purchase products or services in the specified categories.
It's Christmas season in Kerala
Elevate your brand's presence with the only media vehicle you need this festive season to captivate and connect with malayalis this Christmas.