One of the most celebrated festivals in Kerala, Christmas has always been a season of hope and joy. When Kerala celebrates Christmas with restored hope, make sure your brand is a part of the fervor. Be on ManoramaOnline.

1. Decoding Consumer Behaviour - Winning The 2023 Festive Season

   Consumer behaviour is becoming more complex and non-linear and the role of digital platforms is becoming more prominent. Key insights from the playbook “Decoding Consumer behaviour for Winning the 2023 Festive season” co-authored by MMA, GROUPM & AMAZON ADVERTISING:
   

   50% of the consumers are likely to increase their spend this festive season

   80% of the consumers will be ‘DIGITAL’ influenced

   76% brands will allocate more spends for DIGITAL vs last year

2. THE POWER OF DIGITAL IN KERALA

   1. INTERNET PENETRATION

   Kerala has higher Internet Penetration compared to Overall India.

   Even Karnataka, one of the major IT hubs in the country, has only 42.94% internet penetration.

   

   SOURCE: IRS 2019-Q4 | *Internet Penetration: Accessed internet in a month.

3. 2. ONLINE SHOPPING

   Online Shoppers are higher in Kerala compared to Overall India, because of enhanced digital connectivity and the attainment of high level of education.

   

   SOURCE: IRS 2019-Q4

4. 3. ONLINE NEWS READERS

   Online News consumption is higher in Kerala, compared to Overall India.

   The Indian Readership Survey (IRS) report of 2019-Q4 shows that, Online News reach 25.12% of the people in Kerala, while the Overall India reach is just 12.9%.

   

   SOURCE: IRS 2019-Q4

5. BRAND STRENGTH OF MANORAMAONLINE

   
   • 36

     Million
     Unique Visitors Per month
   • 296

     Million
     Page Views Per month
   • 141

     Million
     Sessions Per month
   • 6.6

     Minutes per visit
     High Reader Engagement
   • 200+

     Geographies
     Traffic Flow
   • 93%

     Traffic
     Via Mobile Devices
   • 92%

     Malayalies Connected
     Across Globe
   • 60%

     Male
     Audience
   • 40%

     Female
     Audience

   (Source: Google Analytics, Monthly Reach)

6. GEOGRAPHICAL COVERAGE

   The strength of our worldwide footprint connects you with potential customers across the globe

   

   Source: Google Analytics, Percentage calculated based on Total Unique Visitors of 36 Million

7. AUDIENCE AGE GROUP

   

   • 35-44
     29%
   • 25-34
     22%
   • 45-54
     18%
   • 18-24
     13%
   • 55-64
     10%
   • 65+
     8%

   Source: Google Analytics, Percentage calculated based on Total Unique Visitors of 36 Million

   MALE 60%

   FEMALE 40%

   Source: Google Analytics, Percentage calculated based on Total Unique Visitors of 36 Million

8. MANORAMAONLINE AUDIENCE' INMARKET TRENDS

   ManoramaOnline audience are more likely to purchase products or services in the specified categories.